FILA + NYCOLLECTIVE PROJECT
OVERVIEW:

The FILA + NYCOLLECTIVE PROJECT is an inspired partnership between Fila and New York Collective for the Arts. Providing a platform for artists to showcase their creative works, the endeavor is strengthened by Fila’s commitment to l'arte nello sport, as well as NYCOLLECTIVE'S artistic talent and dedication to fostering new art.


PHASE 1:  ARTISTS PLAY TOO - COMPLETED

The first phase of the project, titled ARTISTS PLAY TOO, is a limited edition t-shirt series, designed by an exclusive group of emerging artists in collaboration with NYCOLLECTIVE. This collection bridges the artist’s personal reflection of the union of art and sport, with Fila’s vision of l'arte nello sport, a presentation of the beauty of performance and the personal fulfillment of participation. These limited edition t-shirts were dropped exclusively at US Fila retail stores on a bi-weekly basis starting in April 2006 through June 2006.


THE ARTISTS: [click on t-shirt icons below to see the designs]
www.namkim.comwww.extra-oomph.comwww.momimomi.comwww.adhemas.comwww.stellaverde.comwww.stylereactor.comwww.im-jklm.comwww.sharpastoast.comwww.knuckleduster.netwww.youthoftomorrow.net
DETAILS:

We came up with the concept of ARTISTS PLAY TOO because of the misconception that most artists hate sports or don't play them. As artists ourselves we at the NYCOLLECTIVE know that's just not true. We feel that sports and art are actually very closely related. The beauty of movement, the drama of suspense and the chaos of passion, all exist as elements in both worlds. Both worlds have the capacity to thrill and disgust, evoke feelings of love and hate, all at the same time.

We chose these artists for this series not only because their work is exceptional, but because sports are integral to each of these artists' lives. We knew that they would have a lot to draw on and they didn't disappoint. In fact they hit the preverbial home run.


ARTISTS PLAY TOO IN-STORE LAUNCH EVENT:

On April 6th, 2006 FILA and New York Collective for the Arts hosted a special in-store launch event, open to the public, at Fila's award-winning flagship store to celebrate the unveiling of the 'Artists Play Too Limited Edition T-Shirt Series'. The international team of designers were on hand to sign their limited edition t-shirts, talk about their creative process, and together created collaborative paintings that were auctioned off at a evening party benefiting New York Collective for the Arts. View PHOTOS from the APT Launch Event.

PRODUCTION TEAM:

FILA, through innovative design, luxurious materials, and attention to detail, helps individuals recognize their greatest potential, enabling them to achieve ultimate fulfillment in pursuit of sport, one person and one performance at a time.

NEW YORK COLLECTIVE FOR THE ARTS is a organization whose mission is to create programs in the arts that provide opportunities for the development of talent and promotion of artistic culture in New York.


SPECIAL THANKS:

We would like to thank the myriad of sites and individuals that are helping us spread the word about this very unique opportunity and event. They include COOL HUNTING, RES, JOSH SPEAR, LOUNGE 72, DESIGN BOOM, GARBEGE, NEWSTODAY, UAILAB, PIXEL SURGEON, DEXIGNER, SUPER FUTURE, IMPAIRED, GIANT'S DRINK, and ILLUSTRATION MUNDO. (names being added on a daily basis)




 
SUPPORT GENEROUSLY PROVIDED BY

  ANHEUSER-BUSCH DISTRIBUTORS OF NY
  DICK BLICK
  GLACEAU
  THE PROFESSIONALS, NYC
  TISHA: DESIGN & PRINT
  DJ EQUAL
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