FILA + NYCOLLECTIVE PROJECT
OVERVIEW:

The FILA + NYCOLLECTIVE PROJECT is an inspired partnership between Fila and New York Collective for the Arts. Providing a platform for artists to showcase their creative works, the endeavor is strengthened by Fila’s commitment to l'arte nello sport, as well as NYCOLLECTIVE'S artistic talent and dedication to fostering new art.


DETAILS:

We came up with the concept of ARTISTS PLAY TOO/TWO because of the misconception that most artists hate sports or don't play them. As artists ourselves we at the NYCOLLECTIVE know that's just not true. We feel that sports and art are actually very closely related. The beauty of movement, the drama of suspense and the chaos of passion, all exist as elements in both worlds. Both worlds have the capacity to thrill and disgust, evoke feelings of love and hate, all at the same time.

We chose these artists for this series not only because their work is exceptional, but because sports are integral to each of these artists' lives. We knew that they would have a lot to draw on and they didn't disappoint. In fact they hit the preverbial home run.


PHASE 2:  ARTISTS PLAY TWO - PRESENT

The second phase of the project, titled ARTISTS PLAY TWO, is a a worldwide print run of t-shirts designed by several of the artists featured in the Artists Play Too Series. This collection continues to bridge the artists' personal reflection of the union of art and sport, with Fila's vision of l'arte nello sport, a presentation of the beauty of performance and the personal fulfillment of participation. The collection will be available at Fila specialty stores and at Fila.com. Each season will unveil a new series of shirts by a new series of artists.

On August 24, 2006, Fila and New York Collective for the Arts hosted a special in-store launch event. Open to the public and held at Fila's award-winning flagship store in Manhattan, the event jump-started the second phase of the FILA + NYCOLLECTIVE PROJECT. The party celebrated the unveiling of t-shirts from the Fall 06 line. In addition, attendees had the chance to see a special sneak preview of designs from the Spring collection. During the event, the ARTISTS PLAY TWO designers were on hand to talk about their creative process and to auction off original tennis-inspired art benefiting New York Collective for the Arts. View PHOTOS from the AP2 Launch Event.

Fall 06 Designers include: Nam Kim, Jimm Lasser, Larry Mayorga & Youth of Tomorrow.

VIEW the Fall 06 T-shirt line and learn more about each artist and their work.


PRODUCTION TEAM:

FILA, through innovative design, luxurious materials, and attention to detail, helps individuals recognize their greatest potential, enabling them to achieve ultimate fulfillment in pursuit of sport, one person and one performance at a time.

NEW YORK COLLECTIVE FOR THE ARTS is a organization whose mission is to create programs in the arts that provide opportunities for the development of talent and promotion of artistic culture in New York.


SPECIAL THANKS:

We would like to thank the myriad of sites and individuals that are helping us spread the word about this very unique opportunity and event. They include COOL HUNTING, RES, JOSH SPEAR, SLAM X HYPE, ADRANTS, LOUNGE 72, DESIGN BOOM, GARBEGE, NEWSTODAY, UAILAB, PIXEL SURGEON, DEXIGNER, SUPER FUTURE, IMPAIRED, GIANT'S DRINK, FRENCH 'N' FRESH, KIX IN THE CITY, and ILLUSTRATION MUNDO. (names being added on a daily basis)




 
SUPPORT GENEROUSLY PROVIDED BY

  COCA-COLA ZERO
  MARTINI & ROSSI
  PERONI
  THE PROFESSIONALS, NYC
  TISHA: DESIGN & PRINT
  DJ EQUAL
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